Bank of Ireland’s Youth Financial Literacy Programme

Isn’t it funny that we learn all of this random stuff in school- like the difference between stalactites and stalagmites, or what an oxbow lake is - yet we aren’t taught some of the things that we need to know in our everyday lives. Like how to manage our money. 

To address this, Bank of Ireland’s Youth Financial Literacy Programme is going into Irish schools to teach kids about money management. For the campaign, we turned the brand ambassador, Baz Ashmawy, into a muppet, and leaned into Blue Peter naff nostalgia with papier-mâché and dodgy DIY science experiments.