When it comes to cars, nothing says ‘joy’ like a dog sticking its head out of a car window. We decided to take that iconic image and update it for Christmas – with a reindeer.

ŠKODA Global wanted to mark Christmas with an image that would encapsulate “simple joy” and raise a smile after a difficult year, so the car manufacturer invited all its global agencies in 31 markets worldwide to come up with ideas. Our idea was chosen.